Strategic sport marketing / David Shilbury . . . [et al.]. 3rd ed. 978 1 74175 626 5 ( pbk.) Includes index. Bibliography. Sports--Marketing. Sports sponsorship. Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets [it] will be eagerly sought by academics, students, and practitioners interested in the strategic sport marketing arena' - Terry Woods, Southern Cross University, Read the full-text online edition of Strategic Sport Marketing (2009). Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is Strategic Sport Marketing is a comprehensive and original text for sport management Dr David Shilbury, lead author of the text, is senior lecturer and program Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets '. . . a very comprehensive overview of the key elements involved in the marketing of sport.an excellent and comprehensive illustration of the David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg Strategic Sport Marketing is a practical tool and theoretical guide to sport
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